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TCMPiThink Pink: Corporate Gifts that “Give Back” for Breast Cancer Awareness


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Corporate gifts can do double duty: once as a thoughtful acknowledgement to an employee or business partner and once as a donation to the awareness and cure for breast cancer campaign.

October is Breast Cancer Awareness month and what could be more thoughtful than choosing a business gift that also gives back to a program that promotes research, diagnosis, treatment and survival of breast cancer? Even if you are not giving gifts this month (although who says “holiday” gifts have to be given during the holidays?), by choosing to “think pink” you can add emotional appeal when you select items made by companies that donate portions of their proceeds to this ever more meaningful campaign.

Perhaps one of the most recognizable gifts, the Hershey’s Kiss pendant combines an iconic symbol of love with the instantly recognized “pink ribbon” to honor all who have fought the battle against breast cancer. Five percent of proceeds go to the Dr. Susan Love Research Foundation whose mission is to eradicate breast cancer and improve the quality of women’s health through innovative research, education and advocacy.

The “eyes” have it with Oakley sunglasses designed with variations of the “pink ribbon.” Several styles are available and Oakley donates $20 from each sale to the breast cancer Young Survivors Coalition (YSC). This non-profit network focuses on the concerns and issues unique to young women affected by breast cancer.

Throughout time, lockets have been worn as reminders of loved ones. Delatori honors breast cancer survivors, victims, families and loved ones with “pink ribbon” locket designs in silver and gold. The Delatori team donates $100.00 for each purchase to breast cancer research.

The versatility of pin/pendant designs allow one to show support of Breast Cancer Awareness efforts no matter what one is wearing. The Jewelers Collection offers designs in gold, silver, pearl and diamonds and donates 5% of sales of special styles to The Breast Cancer Research Foundation.

As awareness of breast cancer grows, we grow closer and closer to finding a cure. Choosing a business gift that gives back to this worthy cause demonstrates not only your generosity to your employees and business partners but to breast cancer victims everywhere.

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