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The Official TCMPi Blog

TCMPiCorporate Gifts: 5 Compelling Arguments for Giving Brand Name Products

By TCMPi

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The Official TCMPi Blog

When you see the Nike “swoosh,” what comes to mind? When someone across the airport aisle opens an iPad with the Apple logo, what do you think? When you saw Will Smith and Tommy Lee Jones wearing Ray-Bans in M-I-B 3, what was your impression?

If you’re like most people, in all three cases these popular and desirable brands speak well of the people who are using them. Let’s face it, we all like to project an image of success and brand name products are a major part of that image.

Nowhere is image more desirable than when it comes to corporate gifts. After all, the giver is saying to the recipient “I value you and here’s a gift to show my appreciation.” With that in mind, here are the top five reasons why giving brand name corporate gifts makes sense.

  1. Price. Contrary to what many people believe, brand name products for corporate giving are often price competitive with non-brand products. Price points and margins are similar so both the seller and giver benefit.
  2. Appeal. Brand name products carry a certain panache that appeals to our desire to feel special.
  3. Value. Along with name recognition comes a perceived value. The higher the value of the product (in reputation; not in dollars), the better we feel about receiving it. Our egos crave the status that brand names give us.
  4. Quality. Brand name products generally have a built-in reputation for quality. Most companies stand by their products and include warranties.
  5. Trust. Working with brand name companies helps your clients trust you, too. No-name products don’t instill a sense of trust; often, just the opposite is true.

According to IMRA research, 51% of US companies use brand name merchandise in performance incentive programs. When you sell brand name products you open the door to the opportunity to deliver price, appeal, value, quality and trust.

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