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The Official TCMPi Blog

Category: ‘Strategies’

TCMPiEmotional corporate gifting: Why brand name gifts mean so much more.

By TCMPi

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The Official TCMPi Blog

When it comes to selecting a gift for employees, customers and clients, or business partners, even the largest corporations often get it wrong. While most consider the financial return on their investment, few think of the emotional impact of the gift they select.

The result? A wasted opportunity and wasted money.

Cost + Impact = Value

While we are all familiar with ROI in financial measures, many companies fail to understand the ROI of emotional terms. In other words, if the gift fails to resonate with the recipient, it’s just money down the drain. On the other hand, the more good feelings the gift generates, the higher the return for the giver.

Emotional value doesn’t necessarily cost more; it just requires more thought. For example, gifts with the giver’s logo smack of self- promotion rather than genuine appreciation. Better to leave the trinkets and such for other purposes. Continued…

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