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The Official TCMPi Blog

Category: ‘Strategies’

TCMPiA simple plan for providing great holiday corporate gifts

By TCMPi

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How to avoid the annual panic around B2B gifting

It’s that time of year of again – time for corporate holiday gift planning. Yes, planning – that’s the optimal word. Typically the word is panicking, because most people don’t actually plan their corporate gifts. If you do, congratulations, you can probably skip the rest of this article. Continued…

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TCMPiWhat Do Women Want?

By TCMPi

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The Official TCMPi BlogCorporate gifts need not be gender-specific, but it doesn’t hurt

The tradition of giving corporate gifts for special events and for recognition is a long one. And just like every other aspect of women in the work place, the question of gender also impacts corporate gifting programs. In fact, in addition to considering budgets and emotional impact, today companies must consider gender when it comes to selecting appropriate gifts for employees, clients and business partners. Continued…

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TCMPiBrand Name Products: The Basics of R&I Selling

By TCMPi

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The Official TCMPi Blog

Why do people favor brand name products over no-name products? The simple answer is “ego.” Also known as “status” or “self-esteem” or “prestige.” But no matter what label you put on it, it all boils down to this:

“People want to feel special.”

So it stands to reason that brand name products, with their higher perceived value and panache, would make great rewards and incentives. Here’s how you can convince your customers to choose brand name products for their corporate giving. Continued…

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TCMPiCash vs. Cachet: Why premium gifts deliver a higher ROI than money

By TCMPi

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The Official TCMPi Blog

Of all the gifts that corporations give to their employees, perhaps the most controversial is cash – money, moola, bucks, green stuff.

Why? Because, as proponents will tell you, it’s very easy to give but, according to nay-sayers, it’s got no emotional value and is a poor driver of performance or loyalty. (I presume unless it’s really, really big bucks.) Continued…

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TCMPiConfessions of a Job Seeker

By TCMPi

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Will your employees confess your sins during their next job interview? Come to think of it, why are they interviewing with another company in the first place?

I call it the “confession moment”. As a hiring manager in high-tech companies for over thirty years, I’ve interviewed hundreds of candidates. The confession I’m referring to comes in response to my question: “Why are you considering leaving your current employer?”

The answers are varied, from “My wife just got a new job in the area, and I need to relocate,” to “I’ve been here long enough, and I need a change.” But most candidates tell me something they’ll rarely tell their current manager – “I just don’t feel appreciated in my current job.” Continued…

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TCMPiGifts to Physicians and Others: Lessons in Ethics

By TCMPi

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The TCMPi Blog

For most of us, the ethical issue of gifts to physicians from members of the healthcare industry is a moot point. However, we can all appreciate and perhaps emulate the ethical guidelines set forth by the American Medical Association when it comes to avoiding even the appearance of a conflict of interest, whether we are giving or receiving a gift.

Way back in 1847, the American Medical Association set down some pretty strict guidelines regarding what it calls “gifts to physicians from industry.” Over the years the guidelines have been updated and upheld a number of times in order to keep pace with changing social standards and expectations regarding transparency and influence associated with gifts to doctors. Continued…

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TCMPiThe Return of the Wrist Watch

By TCMPi

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The Official TCMPi Blog

It wasn’t so long ago that the pundits were predicting the death of the wrist watch. The visionaries of popular culture were convinced that, with the proliferation of mobile communications devices, the wrist-worn timepiece would, like its forefather the pocket watch, soon become a relic of a bygone era.

The ripple effect of this prediction caused those involved in the recognition industry to lament the potential demise of that long-standing stalwart of recognition, the luxury wrist watch. Many arrived at the conclusion that fine watches would soon no longer be the once sought after recognition gift they had been for decades. Continued…

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TCMPiCorporate gifting in a struggling economy: What companies can – and cannot – afford.

By TCMPi

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Companies that embrace the axiom that their gift recipients shouldn’t “look a gift horse in the mouth” haven’t been keeping up with trends in the art of corporate gift giving. The simple fact is most people (and this goes for clients and employees alike) would rather receive no gift at all than some same-old, same-old promotional item that they’re just going to throw in a drawer or the trash bin.

So it’s just plain good business sense for corporate givers to stretch their dollars and their imaginations and come up with gifts that foster an emotional connection between them and their recipients. Continued…

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