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The Official TCMPi Blog

Archives: February, 2013

TCMPiOnline Idea Session: Freshen Up Your Assortment for Spring

By TCMPi

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Each month we host an online Idea Session for TCMPi customers. This month, our Senior VP of Merchandising, Marilyn Cavanaugh took attendees through a catalog of ideas for Spring 2013.

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TCMPiBrand Name Products: The Basics of R&I Selling

By TCMPi

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The Official TCMPi Blog

Why do people favor brand name products over no-name products? The simple answer is “ego.” Also known as “status” or “self-esteem” or “prestige.” But no matter what label you put on it, it all boils down to this:

“People want to feel special.”

So it stands to reason that brand name products, with their higher perceived value and panache, would make great rewards and incentives. Here’s how you can convince your customers to choose brand name products for their corporate giving. Continued…

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TCMPiChoose-Your-Own: The New Look of Brand Name Business Gifts

By TCMPi

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Emotional appeal skyrockets when companies offer a selection of brand name gifts to reward their employees.

Imagine yourself in this scenario: it’s reward time for your sales force. Hundreds of hardworking employees and their significant others are about to show up for three days of rest, relaxation and recognition. There are activities from daybreak to well past sunset. You’ve got speakers to inspire, presentations to give, and gifts to …

Continued…

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