The Corporate Marketplace, Inc.

The Official TCMPi Blog

Archives: June, 2012

TCMPiCorporate gifting in a struggling economy: What companies can – and cannot – afford.

By TCMPi

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Companies that embrace the axiom that their gift recipients shouldn’t “look a gift horse in the mouth” haven’t been keeping up with trends in the art of corporate gift giving. The simple fact is most people (and this goes for clients and employees alike) would rather receive no gift at all than some same-old, same-old promotional item that they’re just going to throw in a drawer or the trash bin.

So it’s just plain good business sense for corporate givers to stretch their dollars and their imaginations and come up with gifts that foster an emotional connection between them and their recipients. Continued…

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TCMPiCorporate Gifts: 5 Compelling Arguments for Giving Brand Name Products

By TCMPi

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The Official TCMPi Blog

When you see the Nike “swoosh,” what comes to mind? When someone across the airport aisle opens an iPad with the Apple logo, what do you think? When you saw Will Smith and Tommy Lee Jones wearing Ray-Bans in M-I-B 3, what was your impression?

If you’re like most people, in all three cases these popular and desirable brands speak well of the people who are using them. Let’s face it, we all like to project an image of success and brand name products are a major part of that image.

Nowhere is image more desirable than when it comes to corporate gifts. After all, the giver is saying to the recipient “I value you and here’s a gift to show my appreciation.” With that in mind, here are the top five reasons why giving brand name corporate gifts makes sense. Continued…

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TCMPi3 things corporations absolutely must consider before choosing their next gift.

By TCMPi

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blog-gift-garbage

We’ve all seen it over and over again. A company decides to thank its (fill in the blank: staff, customers, providers, Town Council members) for their (another blank: hard work, business, service, unyielding support). They need (a gift, several gifts, lots of gifts).

They turn to (their trusted gift supplier, the first name in their Google search, someone they heard about from someone or other). And after an in-depth discussion (usually about money and delivery) what do they decide to give?

Whoa! What’s this another calendar? And gee it has the giver’s logo on it. Or maybe it’sā€¦a coffee mug! Will the generosity never cease? Continued…

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TCMPiEmotional corporate gifting: Why brand name gifts mean so much more.

By TCMPi

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The Official TCMPi Blog

When it comes to selecting a gift for employees, customers and clients, or business partners, even the largest corporations often get it wrong. While most consider the financial return on their investment, few think of the emotional impact of the gift they select.

The result? A wasted opportunity and wasted money.

Cost + Impact = Value

While we are all familiar with ROI in financial measures, many companies fail to understand the ROI of emotional terms. In other words, if the gift fails to resonate with the recipient, it’s just money down the drain. On the other hand, the more good feelings the gift generates, the higher the return for the giver.

Emotional value doesn’t necessarily cost more; it just requires more thought. For example, gifts with the giver’s logo smack of self- promotion rather than genuine appreciation. Better to leave the trinkets and such for other purposes. Continued…

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